Category Archives: Marketing

Generation X: The Confused Generation

I’ve heard it in podcasts many times and read about it – but now I’m seeing it so often in my clients and contacts: Generation X is the Confused Generation.  I’m Gen X, so I don’t mind busting on my own kind. Run down of the generations (from my Managing the Next Generation CPA Firm post [...]
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Are you Confused between a Freelancer and a Logo design company?

A few days back, I met a friend, who came up to me to have my suggestion on whether he should hire a freelance logo designer or a logo design company for his start up business. Similarly, most of the people who want a logo for their business come across this very same situation – [...]
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Public Relations: The Basics

When people talk about Public Relations they tend to slip into one of the two stereotypes. They either dismiss PR as unimportant or they regard it as an antidote to every problem the business is facing. Let’s not take any of those extreme stances. Let‘s see, instead, what PR can do for an entrepreneur like [...]
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Online Persona

I was having a conversation the other day with a friend who was weighing the decision of finding another contract gig or building his business.  His business has existed for years but he hasn’t worked a lot to build it up.  This is a guy who has a personality that everyone would remember and more [...]
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Network…Network…Network

When I went through my MBA courses I took classes on marketing, accounting, finance, organizational behavior and many others.  For a capstone course, I created a business plan for a new business and defended it.  Since that time, I have ventured into the world of startups and have realized that all of that was great [...]
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Interview with ideablob.com's founder Ami Kassar

I had the privilege to do an email interview with Ami Kassar over at ideablob.com.  We were connected via a twitter conversation when I was requesting interesting people to do an interview with.  Ideablob is an online community where entrepreneurs are encouraged to discuss ideas in an open and helpful environment.  If you have an [...]
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Top 5 things to NOT do on Twitter

AKA: Twitter etiquette This is for the average twitter user to advanced twitter user.  If you have something like 50,000 followers … why the hell are you reading this post, you don’t do these things … right? Don’t use auto Direct Message/@replies ‘tools’ – If you don’t have time to respond to your messages then don’t pretend [...]
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Adding our blog to different services

We have added our blog to a bunch of different services. Check them out: blogcatalog.com/directory/entrepreneurship blogarama.com Blog Flux Local – Minnesota Blog search directory globeofblogs.com blogexplosion.com
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Twitter Advertising

Do you generate cash with your twitter account? I am curious to see what people’s thoughts are in regards to generating money with their twitter accounts. Let me know what you think! http://www.polldaddy.com/p/1248810/
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Social Bookmarking as an Online Business Tool

On many popular sites, you’ll notice a row of links to Digg, StumbleUpon, del.icio.us., and a number of other sites. These sites make up a new system called social bookmarking. Social bookmarks are like the online counterpart of your browser’s Favorites, except that your list is public and you can recommend [...]
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