We are going to start a series of posts on the book Built to Last by Jim Collins and Jerry I. Porras. As of the writing of this post its only $13.23 for new and $11.60 for used. Both prices are from Amazon.com. It is definitely worth the money as you will soon see through our chapter by chapter walk through the book. So join the conversation and get the book! You can check out the previous posts here.
Building the Vision – Chapter 11
Chapter 11 is basically a review of some very key points from the book. Like chapter 10 except without the whole hammer it come kind of feel. Chapter 11 elaborates on how to use their vision framework. The first part of the vision framework is the building of the core ideology. It was interested that the authors pointed out the importance that the core ideology is not something which is not created or set. The company must discover the their own core ideology. Within the core ideology there are a couple of subsections. The core values are the essential and enduring tenets of any organization they need to be included into the core ideology. They are the building block on which the company runs. The core purpose of the company is another part of the first section of the framework which provides the company a reason for being. The second section of the framework is titled Envisioned future. This is cut down into two subsection: a 10 – 20 year “Big Hairy Audacious Goal” and then a detailed description of what it will look like if that goal is accomplished. With these two subsections the second part of the framework can be put into practice.
