Built to Last – Chapter 10

We are going to start a series of posts on the book Built to Last by Jim Collins and Jerry I. Porras. As of the writing of this post its only $13.23 for new and $11.60 for used.  Both prices are from Amazon.com.  It is definitely worth the money as you will soon see through our chapter by chapter walk through the book.  So join the conversation and get the book! You can check out the previous posts here.

The End of the Beginning – Chapter 10

Vision is a word that everyone throws around.  I feel like this book has done a great job of defining that yes vision is important but that is not the end in itself.  It must only be the beginning.  Chapter 10 focuses on how to implement the vision which is so crucial to the visionary companies.  Just having a vision statement, mission statement or guiding documents is not enough.  You must practice what you are preaching.  If you state in your vision statement that you want to be eco-friendly then you sure better implement something that will show that you are working toward that goal.  It’s the difference between the visionary companies and the comparison companies.  “The essence of a visionary company comes in the translation of its core ideology and its own unique drive for progress into the very fabric of the organization.” (Built to Last page 201)  The core ideology needs to be building into everything.  The company structure, goals, tactics, policies, processes, cultural practices, pay systems.  It must be incorporated into every stitch if you want the company to become a visionary company.

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